Where we celebrate and honor the brave men and women who have selflessly served our nation.
MISSION STATEMENT
Our mission is to create and provide high-quality thank you coins, challenge coins, and lapel pins that express our heartfelt gratitude to military veterans, first responders, and their families.
With over 21,000+ 5-star reviews, we take pride in knowing that our cherished customers trust us to deliver tokens of appreciation that hold deep meaning for the heroes in their lives.
Not only do we create these memorable keepsakes, but we also give back by donating a portion of our proceeds to support veterans, first responders, and their families.
Join us in commemorating the sacrifices and dedication of these extraordinary individuals who make our country stronger and safer.
Voices of Gratitude: Our Customers Share Their Stories
"Love these coins. I buy 20 at a time and give them to Vets I meet along the way."
-Frank J. ⭐️⭐️⭐️⭐️⭐️
"I have loved to give these out to the veterans that come in to my retail environment where I work.
They are so grateful, some are brought to tears, and the conversation starters it starts for those that are waiting is amazing."
-Navy brat, Regina ⭐️⭐️⭐️⭐️⭐️
"As a Combat Veteran of the Gulf War. I love to give these to people I come across. I actually have given one to a WW2 Veteran and he was overwhelmed by the gift. I love all my brothers and sisters and wish I could them all one. Great product."
-John W. ⭐️⭐️⭐️⭐️⭐️
WHY CHOOSE US
AMERICAN OWNED
Fallen Yet Not Forgotten is American-owned and operated, standing strong on the principles of integrity, hard work, and patriotism that make this nation great.
LIFETIME WARRANTY
Every single item we offer is backed by an unwavering lifetime warranty.
We stand firmly behind the quality and craftsmanship of products.
VETERAN & FIRST RESPONDER SUPPORT
With every purchase, we proudly support our nation's heroes by contributing a portion of the proceeds to benefit U.S. Veterans, First Responders, and their families, honoring their service and sacrifice.
Out for brunch at our favorite restaurant and when all was said and done these two gentlemen turned out to have served in approximately the same time as my husband and we know and have mutual friends in a nearby town.
We had a wonderful conversation about things and people we had in common. It’s strange how the giving of a ATHANK YOU COIN can affect both the person receiving it as well as myself, in so many cases.
Their wives were as appreciative and amazed that I was giving recognition and honor for their service. I received hugs and multiple Thank You comments.
Bought this to put on mag well of my latest AR build but slightly too tall to fit. Oh well, now proudly belongs on my Seabee Combat Warfare ball cap. This thing is exceptionally nice and well worth the little money paid.
I display my coin in my display case along with the special gifts sent to my. I am very proud of them all. Although I am not a Veteran, I carry the coins with me everywhere I go. When I see a Veteran, I present them with a coin. I have not had anyone that did not stop and examine the coin. Every Veteran wants to share experiences and just visit. Comments like thank you very much, appreciate, and "You have made my day" make me feel so much better. If I can make one Veteran feel more honored and better, the cost of the many coins and giving them away, are worth it.
I was over in VietNam from 1967-1969,Army attached to 3rd marines at Da Nang then went to Dong Ha Qun Tri Providence 29th Civial Affairs 1st year 2nd year went south CamRahn Bay spent time with my brother who came over, he was in the Air Force. In total I guess I spent about 26 months over there. Welcome Home To ALL THE SOLDIERS and Pray for The ONE'S THAT PASSED.
This is my 4th or 5th order of the veteran’s coins and every one I give away is a unique experience. Mr. Childs is a USMC Vietnam veteran who has a museum on Route 66 in Afton, OK not far from my house. We stopped in to visit and when I saw his flag and truck, I immediately headed for the car to grab a coin. I shook his hand, presented the coin, and thanked him for his service. He was speechless and couldn’t take his eyes off the coin. He then said he would put it in a display case in museum with his other coins. He did make the comment that this coin was bigger and much nicer than the other coins. This giveaway was special and one I won’t forget. ☺️
This was my favorite design! I have one that is currently on my suit jacket at work and I have one of the extras to a fellow Air Force veteran! Great pin for the price!
This is a Navy Retired Master Chief. I gave him a veteran coin to thank him for his service. He was surprised and thankful.
I carry the Marine and Veterans coins with all the time and share with them and always listen to their stories. My Great Uncle was in the army and KIA in France October 14, 1918. He was assigned to the 42nd Rainbow Division. He is buried at the Meuse Argonne Cemetery in France. Now you understand why I care so much for our Veterans.
Store owner replied:
Your story about giving the Marine coin to a Navy Retired Master Chief, and honoring your Great Uncle’s memory, is powerful. Thank you for sharing such a personal connection and for caring so deeply for all veterans.
Great item very well built. Such an honor to be able to remember all those who served with this memento! Semper Fi always Remember The Fallen!
I'm a veteran who loves sharing coins with many veterans. Half of the coins on my coin flag are the fallen not forgotten brand. Those same coins I purchased multiple coins at a time, just to hand them out to veterans I cross paths with, or are in my circle. You can never see how honored those I give the coins to.
Years ago the Benton, Missouri volunteer fire department along with New Hamburg volunteers saved our property and Home. Recently I was able to give 18 thank you coins to those who followed the tradition of volunteerism. Without them a forest that could have burned into a near town, destroying homes, including our own, were saved after someone had intentionally set the fire in our woods.
I’am very pleased with my new challenge coin and like other coins I have them in my cluttered caveman room and it’s right up front with all my other possessions and studies. I’m a 51 yr old Marine veteran. I was fortunate in enlisting in 75’ about 5 weeks Vietnam campaign was over. I have been blessed with 3 yrs active duty exemplary service, only regret maybe should have did a career but I did well otherwise. Charles M,
My 2nd order of 30 coins. The pure expression of gratitude when they are presented is priceless. One Coast Guard Vet said”‘you don’t know what this means to
me”.
This is only one of 10 given away recently. Including a Female Military Policewoman. Two wonderful hugs, a request to pray for me, my family including 2 of my family who served with the 82nd ABN : OEF/OIF. My Mission continues in honor of my Vietnam spouse who was awarded his wings to heaven.
High quality pin, a little bigger than other lapel pins -- which is very good!
I already have one as the centerpiece on my German lederhosen suspenders; this one should work well as a Kilt Pin on my Scottish kilt!
I am honored to receive these coins! As a family, we gifted all 5 coins to our officers who serve at our church! They appreciated the kind gesture since some of them collect this type of coin.
Testimony:
One day, I served at a faith-based organization and was kicked out by the establishment's officer. Unfortunately, I was told later that I was not on the volunteers list, even though my friend, who is the Senior Community of Partnerships, had personally invited me. Out of Christ's love, I looked for a coin that would serve as a bridge of reconciliation and peace. Their officer later apologized, and I had gifted him this coin for any miscommunication or confusion. The scripture, especially, was very significant for this occasion: “Blessed are the peacemakers!”
Thank you for making this coin; it serves a greater purpose for many peace-makers!
Store owner replied:
Alfredo, your story is powerful. It’s amazing to hear how these coins serve as bridges of peace and recognition for others, it’s exactly the heart of why we create them.
Awesome pin. True to pictured description. Great quality & feel. Nice weight. Highly recommend supporting my fellow Veterans. Love yall my extended family!!!
Veterans everywhere need recognition. Recently I have given a young man serving with the Army his very FIRST Thank You challenge coin. Shortly, after that at a restaurant, I gave a Vietnam veteran his very first Thank You challenge coin. Yesterday, 12 16/25 I gave three coins while grocery shopping. I received no less than four thank you comments from the one gentleman. I probably average giving out maybe a dozen each month and will continue to do so as long as possible. I just received my last two boxes and hope to present many of them over the holidays.
Store owner replied:
Seeing the coins displayed proudly in your wall coin box is amazing! Thank you for cherishing them in such a meaningful way.
I have bought a combined amount to hand out to my numerous veteran friends. They are always appreciative and ask where they can purchase more. My belief it's a good way to thank a veteran.
Store owner replied:
How lovely that your recipient enjoyed the Thank You coin at over 80 years young! It’s heartwarming to see joy span generations.
As a former Air Force Sentry Dog Handler, and former Police Dog Handler and retired Police Chief for the Anoka, Minnesota Police Department I was asked to speak on May 15,2026, National Peace Officer Memorial Day in Anoka. The city had decided to name a second park after Anoka Police Dog Bravo who was shot in the line of duty three years ago apprehending a carjacker. The dog survived, returned to work, and recently passed away, after retirement. During my presentation I presented your Military and Police Dog Service Pin to all those officers, now retired who served under me, and those presently serving as handlers. The photos are at an unveiling ceremony of the bronze statue of Bravo that will be placed in the park.
Andrew C. Revering, Chief of Police, Retired, Anoka, Minnesota Police Department
Store owner replied:
Chief Revering, thank you for sharing such a powerful story. We are deeply honored that our K-9 Veteran Pins were part of such a meaningful ceremony recognizing K-9 Bravo and the dedicated handlers who served alongside these remarkable partners. Thank you for your many years of service to both our country and your community. It means more than we can say to know our pin played a small role in honoring such an important occasion.
Absolutely love it! Well crafted buckle! I actually purchased a brand new belt to show it off! Anyone thinking of purchasing this item, I can tell you know that you will not be disappointed!
Store owner replied:
Richard, we're glad the mystery gift turned out to be a great addition to your hat. It sounds like your collection keeps growing, and we hope it continues to remind you of the many veterans and service members you've had the opportunity to honor. Thank you for your support!
Being a US Air Force veteran (1960-1969) is my honor to serve and protect the USA.
I have been buying the Thank You Veterans Challenge Coins for years and I always give them to Veterans as a way of saying thank you for your service.
Met this Navy Master Chief and we talked and his stories were awesome. He really appreciated the veteran coin. This is what it is all about to keep the stories and history alive.
Store owner replied:
Sharing a veteran coin with a Navy Master Chief and hearing their stories, that’s exactly what makes these pieces special. We’re glad you had that experience.
Thank you for all there beautiful designs. I have shared all of them and dozens (maybe hundreds) of the center one “Thank You For Your Service” coin. I love handing them to vets I meet in my travel.🇺🇸👍🙏
Store owner replied:
Robert, we're glad the stands are working perfectly for your display. We hope they help showcase your coins in a way that honors the stories and sacrifices they represent. Thanks for your review.
Kenneth Ambrose Walsh was one of the most accomplished fighter pilots in the United States Marine Corps during World War II. Born on November 24, 1916, in Brooklyn, New York,...
Kenneth Ambrose Walsh was one of the most accomplished fighter pilots in the United States Marine Corps during World War II. Born on November 24, 1916, in Brooklyn, New York,...
His most famous act of heroism occurred on November 20, 1944, during the brutal Battle of Hurtgen Forest in Germany. Facing minefields, booby traps, enemy bunkers, machine-gun fire, and close...
His most famous act of heroism occurred on November 20, 1944, during the brutal Battle of Hurtgen Forest in Germany. Facing minefields, booby traps, enemy bunkers, machine-gun fire, and close...
